Automotive Workshop Solutions

The Berlex Industrial team is passionate about being a leader in providing innovative solutions for the auto body repair industry, supplying cutting edge equipment and programs that considerably improve our clients’ bottom line.

Our History

Berlex Industrial was established by director and founder Paul Reoch, who began his career as a labourer at Kearley’s Auto Service in 1977, learning his trade as a panel beater and spray painter.

After 12 years in the job, Paul ventured into business as a sole trader, selling air tools, sandpaper and other consumables for the auto body repair industry in Brisbane. In 1991, Paul joined the Penrith-based Berlex team as their Queensland representative, selling promotional products to car dealerships.

In 1995, Paul bought the Queensland division of the company and grew it from a one-man band to a staff of eight within a few short years. Berlex Industrial was founded in 2014 to diversify the business while tapping into Paul’s extensive experience in the paint and panel industry. Berlex Industrial is headed by Paul’s son John, who has inherited Paul’s passion for all things automotive.

The van that Paul started his business in.

Mission Statement

Berlex Industrial strives to excel in providing customer satisfaction and innovative solutions to satisfy the automotive and industrial wash bay and painting needs of thriving businesses and organisations in Australia.

Value Statement

It is our fundamental principle to do what is right and to professionally build positive business relationships through honesty and integrity while being conscious of the environment.

Vision Statement

Berlex Industrial is striving to become second-to-none in providing solutions to motivated companies Australia-wide, based on continual improvement, team motivation and exceptional customer satisfaction.

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